Three Strategies for Changing Your Company Culture

Here are a few ideas to help you accomplish this:
Name and Rank Your Priorities Consistent with Your Identity and Purpose.
Now is not the time to compromise. Use this time in the crucible wisely. Keep priorities to no more than 3 to 5. At the top of the list, consider how you will treat each other within the organization. The most successful groups realize their greatest project and challenge is to build strength within through trusting relationships. If they get this right, everything else will follow. Crisis does not have to lead to catastrophe but can be a time of renewed unity of purpose within the heat of the crucible.
Proclaim your Priorities Over and Over... and Then Over Again.
Inc. Magazine asked 600 executives to estimate the percentage of their workforce who could name the company’s top three priorities. The executives predicted 64% would name them correctly. However, only 2% could do so when asked. Do not assume people see things like you see them. Ask employees what they know about your mission and priorities. Restate and retrain these priorities. Repeat these priorities at every opportunity. Paint them on the walls. Include them on email signatures and taglines. Repeat them in speeches. Drop them in conversations. Then retest and ask them again. What are we about? Where are we headed? Why are we headed there?
Figure Out Your Needs for Proficiency and Creativity.
Skills of proficiency are crucial so you are consistently producing quality. Behaviors must be clearly defined and modeled by leadership. Provide feedback often through coaching, not blaming or coercion. Build vivid, memorable rules of thumb that are easily understood. Honor and recognize when the fundamental skills are achieved. Skills of creativity are crucial so you can build something that has never existed before. See it as a journey or expedition that requires the correct supplies and protection. It’s critical that the personalities on this team compliment each other. Define, reinforce and protect the creative autonomy of the team. Make it a safe place to fail and tolerate feedback (plan, do, check, action). Celebrate every win bigly.