More than ever, you need your business running strong and getting the most from every product, project and resource. You have to be hitting on all cylinders. For that to happen, you need people who give consistent and extraordinary effort. For that to happen, they need a reason to continually improve and stay engaged alongside you. If you can inspire people to do that, you will see change for the better in your business and life.

The challenge during these times of incredible change is no secret. How do you inspire and keep people under these conditions? There are many things you cannot control. That’s always been true but never more evident than today. Everyone’s motivations are different in a world of government subsidies.

C.S. Lewis said this: “Mere change is not growth. Growth is the synthesis of change and continuity (sustained committed effort), and where there is no continuity there is no growth.”

If you have people coming in and out and not staying long enough to be trained properly to impact your business positively, you have a culture problem. You cannot begin to solve your strategic execution and revenue problems until you have solved the problem of why you can’t convince good people to stay and give great effort.